The Personal Brand: How Personal Should you Get?

A personal brand is a powerful beast. When unleashed on the world with passion and motivation ready to change it, you can very quickly gain the momentum you need to build an enterprise. But a personal brand has to be just that: personal, and to some this can be scary. We live in a social world, and very recently we have witnesses the backlash from social channels that reject a person or a statement, and its not pretty. So a personal brand is powerful, but [...]